Hall of Fame Book Trader sells textbooks, apparel, and other gear to students attending OSU. OMPR developed a new brand identity for the vendor focused on students as models and inspiration for fun themes. The identity is used consistently from semester to semester across a range of integrated tools, including website, Facebook, email communications, print ads, and mailers.
Identity Concepts: OMPR & Steve Loftis
Graphic Design: Steve Loftis, Clint Parker
Photography: OMPR & Steve Loftis
Facebook Management: Sherry Roden
HALL OF FAME BOOK TRADER
BRANDING & IDENTITY